Process and Framework

We are not entering this process with a predetermined answer about what Trinity’s logo should be. 

A community requirements survey, prospective student mark perception study, and insights from the working group will help establish the requirements and criteria that any future direction must meet.

This initiative will develop the requirements of any logo before the design process begins. This process establishes what the logo must accomplish and for whom, and any direction is developed and evaluated against those requirements.

This proposed framework outlines the phases of the process and is intended to provide transparency into how we will move forward and may be adjusted as the project develops. It does not predetermine the outcome of the logo. 

Each phase will conclude with a defined review and decision gate. Before moving forward, the work will be evaluated against established criteria, evidence, and requirements from the preceding phase. This creates intentional points to assess what we have learned, identify gaps or risks, and determine whether the project is ready to advance.
 

Phase 1: Definition, Evidence & Design Brief

August - December 2026

• Community Engagement
• Research and Evidence
• Design Definition
• Gate 1: Review and confirm the requirements, evidence, and design criteria before exploring alternatives
  
   

Phase 2: Alternatives and Selection

January - February 2027

• Explore Alternatives
• Gather Feedback
• Evaluation and Selection (process TBD)
• Gate 2: Evaluate the alternatives and determine whether a direction is ready to advance
  
   

Phase 3: Launch and Readiness

March - June 2027  |  Tentative

• Finalize the Design
• Prepare the Community
• Begin Launch Readiness 
• Gate 3: Confirm the final direction and readiness for launch