Trinity Color System
Consistent use of Trinity’s color palette strengthens brand recognition, reinforces institutional cohesion, and supports clear, accessible communication across print, digital, and environmental applications.
Trinity’s color system is organized into three tiers:
- Primary Palette – the foundation of all Trinity communications
- Secondary Palette – supporting colors that add depth and flexibility
- Accent & Metallic Palettes – limited-use colors for emphasis and special occasions
Each tier has a defined role. Using these palettes intentionally—and in the correct proportions—ensures the brand remains cohesive, confident, and recognizable. Note that the guidelines require designers to take the audience and occasion into account.
Trinity Maroon should carry the greatest visual weight in most designs.
White provides contrast, clarity, and breathing room—especially for text-heavy layouts.
Primary Palette
Trinity Maroon
The University’s core and most emblematic color.
- Pantone (PMS): 7623
- CMYK: C0 M96 Y77 K42
- RGB: R135 G10 B15
- HEX: #870A0F
White
CMYK: C0 M0 Y0 K0
RGB: R255 G255 B255
HEX: #FFFFFF
Secondary Palette
Bridgeport Pink
- PMS: 7625
- CMYK: C0 M80 Y78 K0
- RGB: R225 G82 B66
- HEX: #E15242
Chiltepin Red
- PMS: 3517
- CMYK: C0 M100 Y96 K6
- RGB: R194 G0 B25
- HEX: #C20019
Deep Maroon
- PMS: 4975
- CMYK: C27 M90 Y62 K83
- RGB: R63 G0 B0
- HEX: #3F0000
Black
- CMYK: C0 M0 Y0 K100
- RGB: R0 G0 B0
- HEX: #000000
Accent Palette
The accent palette is inspired by Trinity’s campus architecture and natural features, including Miller Fountain and architectural pillars. Accent colors should be used sparingly and should not exceed 10% of a design, excluding photography.
Teal
- PMS: 4168
- CMYK: C82 M38 Y48 K60
- RGB: R37 G71 B73
- HEX: #254749
Aqua
- PMS: 7472
- CMYK: C61 M0 Y28 K0
- RGB: R106 G188 B182
- HEX: #5CB9BB
Mint
- PMS: 566
- CMYK: C25 M0 Y14 K0
- RGB: R185 G221 B221
- HEX: #B9DDDD
Mist
- PMS: 441
- CMYK: C24 M12 Y14 K0
- RGB: R190 G198 B206
- HEX: #BEC6CE
Color Proportions
To maintain consistency and hierarchy across Trinity communications, follow these general proportions (excluding photography):
- 60% Primary palette
- 30% Secondary palette
- 10% Accent colors
This proportional system helps ensure that Trinity Maroon remains the dominant visual signal while allowing flexibility for varied audiences and applications.
Print vs. Digital Color Use
- RGB / HEX values are for digital use (web, email, video, social media)
- CMYK values are for standard print
- Pantone (PMS) colors should be used for specialty printing, merchandise, and large solid color applications
Using the correct color format ensures consistency across platforms and production methods.
Accessibility & Legibility
Trinity University is committed to accessibility and inclusive design.
When using color:
- Ensure strong contrast between text and background
- Avoid mid-tone color combinations for body text
- Do not rely on color alone to convey meaning
- Test designs in grayscale to confirm legibility
Brand Guidelines