Why Study Strategic Communication?
Students learn how organizations build trust, engage audiences, and communicate with purpose. The Strategic Communication minor helps you develop practical skills in messaging, audience strategy, and public communication.
Create Communication That Matters
Develop campaigns, presentations, and communication strategies designed for real audiences and real organizational goals.
Learn Across Disciplines
Combine perspectives from advertising, public relations, marketing, business, media studies, and human communication.
Build Real-World Experience
Apply your skills through client-based projects, presentations, and hands-on coursework that mirrors professional practice.
It’s a good fit for you if you:
- Want to influence how organizations communicate with audiences
- Enjoy writing, presenting, and developing creative solutions.
- Are interested in public relations, marketing, advertising, or media.
- Want practical skills that complement a wide range of majors.
What You’ll Study
Discover how organizations build relationships, communicate ideas, and engage audiences. Coursework explores public relations, advertising, media strategy, messaging, and audience engagement while helping you develop communication skills that transfer across industries.
In Demand-Skills:
- Message strategy and audience analysis
- Public speaking and presentation skills
- Brand and campaign development
- Professional writing and storytelling
- Communication planning and evaluation
Comprehensive Curriculum
Students complete 13 credit hours, including coursework that brings together advertising, public relations, mass media, human communication, marketing, and business principles.
View minor requirements in the course catalog
Detailed course requirements, sequencing, and policies are outlined in the official Courses of Study Bulletin.
Recent Graduate Careers
Every organization depends on effective communication. The Strategic Communication minor helps you develop the audience awareness, messaging expertise, and strategic thinking needed to communicate clearly, build relationships, and create impact across industries.
Public Relations and Brand Communication
Help organizations build trust, strengthen reputation, and communicate effectively with customers, stakeholders, and communities.
Marketing and Audience Engagement
Understand how organizations connect with audiences across digital, traditional, and emerging communication channels.
Nonprofit and Community Leadership
Support mission-driven organizations by creating communication strategies that inform, engage, and inspire action.
Graduate Study and Professional Growth
Strengthen communication, presentation, and strategic thinking skills that complement careers across business, communication, education, public service, and nonprofit leadership.
Get Your Questions Answered
Students interested in the Strategic Communication minor should:
Talk with an academic adviser about how the minor fits into their degree. Explore courses in public relations, integrated marketing communications, and public speaking. Review the course catalog for detailed requirements.