Trinity & CIA Entrepreneurial Bootcamp-The Pearl-Competition-Selects-20260111-038
By
Carla Sierra
January 12, 2026
Summary
Trinity University students partnered with the Culinary Institute of America and the Pearl to transform a classic grilled cheese sandwich into a real-world entrepreneurial venture. The community collaboration combined business strategy, culinary innovation, and public engagement, giving students hands-on experience developing, marketing, and selling products to customers.

Trinity University and the Culinary Institute of America (CIA) at the Pearl collaborated on a pilot Entrepreneurship Boot Camp that brought together 10 students from each institution to learn what it takes to turn creative food ideas into viable business concepts. During the week-long program, teams developed innovative grilled cheese sandwich concepts, combining culinary skills with business planning, marketing strategy, and pitching their ideas. Trinity’s team was managed by Mar-y-Sol Salinas-McCoy, Ph.D., senior director for academic success. 

​Students from both schools with diverse academic backgrounds, including marketing, engineering, and culinary arts, collaborated, gaining hands-on experience in Trinity classrooms and CIA professional kitchens. The collaboration culminated in a public competition at the Pearl Farmers Market, where visitors could sample the students’ grilled cheese creations, which had been evaluated by a team of judges for taste, business viability, marketing, and hospitality execution. Read the full story in San Antonio Report here.

This program was also covered by the San Antonio CurrentSan Antonio Express-News, and KSAT 12 News Friday, 1/9/26 and KSAT 12 News Sunday, 1/11/26