• McMullen is an associate professor in the Department of Communication. She teaches courses on visual communication, the interpretation and analysis of visual texts, and graphic design. She worked as a graphic designer in advertising and publication design before pursuing her graduate degree. Today, her work ranges from traditional print design to interactive, digital UX/UI design.

    • Ph.D. in Communication, Arizona State University
    • M.S. in Visual Communication, Arizona State University
    • B.S. in Visual Communication, Arizona State University 

    • McMullen, M. (2024). Let’s see the whole picture: A multi-platform visual analysis of historic Mission San José on Instagram, Pinterest, Flickr, and TripAdvisor. Journal of Heritage Tourism, 19(3), pp. 365-379.
    • McMullen, M. (2022). Localizing graphic design in a global media environment: A visual social semiotic analysis of Vogue. International Journal of Communication, 16(2022), 4523–4542.
    • McMullen, M. (2020). The Eastern/Western cultural divide: A visual content analysis of printed graphic design. The International Journal of Visual Design, 14(3), pp. 1-14.
    • McMullen, M. (2020). ‘Pinning’ tourist photographs: Analyzing the photographs shared on Pinterest of heritage tourist destinations. Current Issues in Tourism, 23(3), pp. 376-387. 

    • Cultural influences on visual communication
    • Global versus local graphic design strategies
    • Image-based social networking sites

    • Visual Communication
    • Media Interpretation & Analysis
    • Printed Graphic Design
    • Interactive UX/UI Design