Department
Department of Media and Communication
Phone
+1 (210) 9998159
Email Address
mmcmulle@trinity.edu
Room
353

McMullen is an associate professor in the Department of Communication. She teaches courses on visual communication, the interpretation and analysis of visual texts, and graphic design. She worked as a graphic designer in advertising and publication design before pursuing her graduate degree. Today, her work ranges from traditional print design to interactive, digital UX/UI design.

Education

  • Ph.D. in Communication, Arizona State University
  • M.S. in Visual Communication, Arizona State University
  • B.S. in Visual Communication, Arizona State University 

Selected Publications

  • McMullen, M. (2024). Let’s see the whole picture: A multi-platform visual analysis of historic Mission San José on Instagram, Pinterest, Flickr, and TripAdvisor. Journal of Heritage Tourism, 19(3), pp. 365-379.
  • McMullen, M. (2022). Localizing graphic design in a global media environment: A visual social semiotic analysis of Vogue. International Journal of Communication, 16(2022), 4523–4542.
  • McMullen, M. (2020). The Eastern/Western cultural divide: A visual content analysis of printed graphic design. The International Journal of Visual Design, 14(3), pp. 1-14.
  • McMullen, M. (2020). ‘Pinning’ tourist photographs: Analyzing the photographs shared on Pinterest of heritage tourist destinations. Current Issues in Tourism, 23(3), pp. 376-387. 

Subjects Taught

  • Visual Communication
  • Media Interpretation & Analysis
  • Printed Graphic Design
  • Interactive UX/UI Design 

Teaching and Expertise

  • Cultural influences on visual communication
  • Global versus local graphic design strategies
  • Image-based social networking sites