Why Study Marketing?
Marketing begins with understanding people. Students learn how organizations identify needs, build relationships, communicate value, and make strategic decisions that connect products, services, and ideas with the audiences they serve.
Learn from a Dynamic Business Environment
San Antonio's growing economy provides opportunities to connect classroom learning with internships, industry projects, and real organizations.
Apply Marketing Beyond the Classroom
Students work on real-world projects that connect research, branding, communication, and business strategy while developing professional experience.
Learn Through Data and Research
Marketing students investigate consumer behavior, analyze market trends, and use research to support informed business decisions.
Marketing is a good fit for you if you:
- Are curious about why people make decisions.
- Enjoy solving business challenges creatively.
- Want to understand how organizations build relationships with customers.
- Like combining research, strategy, and communication.
What You Will Study
Marketing students study how organizations create value, understand customers, and compete in dynamic markets. Coursework explores consumer behavior, market research, branding, analytics, digital marketing, and strategic decision-making.
In-Demand Skills
- Consumer and market analysis
- Marketing strategy development
- Market research and data interpretation
- Brand positioning and management
- Digital marketing and audience engagement
- Professional communication and presentation
Comprehensive Curriculum
Students complete 37 credit hours, including core Marketing courses, related coursework across business and the liberal arts, and applied learning experiences that connect classroom study to real-world practice.
View major requirements
Detailed course requirements, sequencing, and policies are outlined in the official Courses of Study Bulletin.
Land Your Dream Job in Marketing
Marketing graduates combine business knowledge, analytical thinking, and communication skills to help organizations understand customers, build relationships, and drive growth. Through internships, applied projects, and market-focused coursework, students develop experiences that translate across industries and professional roles.
Brand Strategy and Communications
Students learn how organizations build awareness, shape brand identity, and connect with audiences through strategic communication, storytelling, and customer engagement.
Gabi Salgado '25 combined marketing, strategic communication, leadership, and research experiences before accepting a full-time position with 7-Eleven.
Marketing Analytics and Consumer Insights
Students learn how research and data inform business decisions, helping organizations understand customer behavior, evaluate performance, and identify opportunities for growth.
Business Development and Entrepreneurship
Marketing skills support entrepreneurs and business leaders who need to understand customers, communicate value, and grow organizations.
Advertising, Agency, and Client Services
Students explore digital platforms, audience engagement, content strategy, and evolving technologies that influence how organizations communicate in modern markets.
Trinity's AMA chapter earned first place in a regional marketing competition after creating a campaign alongside a San Antonio advertising agency.
Where Trinity Marketing Graduates Go
Graduate Schools:
- Baylor University
- Columbia University
- Duke University
- IE Business School (Madrid)
- Michigan State University
- Northwestern University
- New York University
Employers:
- Apple Music
- Argo Group
- Capgemini
- Chobani
- Girl Scouts of the USA
- IBM
- Nielsen
- McNay Art Museum
- Nike
- Ralph Lauren
- San Antonio Spurs
- SC Johnson
- Supergoop!
- The DoSeum
- The Marketing Arm
- The Richards Group
- Whataburger
Take the Next Step
Have questions or want more information? Learn more about becoming a Tiger and how you can accelerate what’s next for your education.