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Our Brand Identity
The Trinity brand is our guide to telling Trinity’s story to better reflect who we are today and where we’re headed. Our brand is how Trinity shows up in the world, and it should match the excellence and ambition we deliver.
The Brand Center is your one-stop resource for creating Trinity communications. Use it to find messaging guidance and visual tools that help you deliver a consistent, high-quality experience across every channel. Our brand is comprised of two parts: Message Platform and Visual Identity. Together, they will bring greater clarity, confidence, and unity to how we tell our story.
Rooted in Our History
See our evolved brand in action. Our new visual identity returns to the sun that has anchored Trinity since its founding, reshaped into a contemporary mark inspired by the geometry, brickwork, and light of our San Antonio campus.
History of the Sun
Brand Strategy
The message platform is our shared language for telling Trinity’s story with clarity and confidence.
Visual Identity
The visual identity defines how we look, so Trinity shows up with the same confidence, energy, and distinctiveness everywhere.
Brand Guidelines